Reimagining
what’s possible in
commercials, film
& photography.
Nice to meet you
AI imagery is everywhere, but true creative value goes far beyond prompts and pixels.
At wunderbar, we see AI as an extraordinary tool, one that reaches its full potential when guided by cinematic expertise, visual storytelling and deep post-production craft.
We don’t just generate images, we craft visuals that serve narrative, mood and purpose. As filmmakers, creative directors and visual artists first, we understand how to use AI in service of real-world production, from concept through to LED wall, from virtual production to final delivery, or as fully realised standalone imagery.
Our strength lies in knowing how to seamlessly integrate AI into the wider creative process, not as a shortcut, but as a powerful extension of it.
We collaborate closely with our clients to explore what’s possible, push ideas further and deliver work that feels both inventive and grounded in craft.
Welcome to wunderbar.
Where artificial becomes extraordinary.
Here’s some of our
recent work
Warburtons - 150 Years in the Baking
Six generations with one shared passion. A bread‑taking story only Morgan Freeman can tell.
With a little AI help from wunderbar
Agency: Joyful & Triumphant
ECD: Billy Faithfull
Creatives: Kim Hutchinson, Joe Fitzgerald, Billy Faithfull
Design: Chris Willis, Alex Talikowski, Darren O’Donoghue
Project Director: Kirsty Ferris
Production Company
Merman – UK – Director, Declan Lowney/Producer Simon Monhemius
Atlanta – The Artery VFX NYC/Producer Deborah Sullivan
DOP
Merman – Catherine Derry
The Artery – Bella Gonzales
Virtual Production: Quite Brilliant
AI: wunderbar – Martin Bennett
Editor: Leo King @ Stitch
Recording Studio & engineer: Jungle
Post Production: Freefolk
VFX: Andy Copping
Grade: Duncan Russell
Producer: Charles Gillet
"Guys, the ad looks superb and I struggle to tell the difference between what was a set and what was AI"
Declan Lowney
Commercial Director
The Birthday Draw - Monsoon
For this projected we created AI animated backgrounds that recreated a British HIghstreet, an airport Terminal, a tropical stormy beach and a beautifully calm and tranquil beach scene. Quality and realism were esential in creating imersive backgrounds that bedded in seamlessly with foreground set builds. And stood up to close inspection on the QB LED volume (24m wide by 4.6m high)
Creative Agency: ITV Creative
ECD: Tom Houser
CD: Mark Potts
CD: Alex Mathieson
Directed by: Ben Tonge
Production Company: ITV
Producer: Massimo Paradiso
Virtual Prod: Quite Brilliant
VFX & AI : wunderbar
The Birthday Draw - Football
For this film we built a range of AI animated settings, moving from a quiet, leafy suburban garden to the energy and scale of a much-loved football stadium. As with the rest of the series, the priority was making sure everything felt believable in camera, with environments that blended seamlessly with the practical sets and stood up to close scrutiny on the QB LED volume.
Creative Agency: ITV Creative
ECD: Tom Houser
CD: Mark Potts
CD: Alex Mathieson
Directed by: Ben Tonge
Production Company: ITV
Producer: Massimo Paradiso
Virtual Prod: Quite Brilliant
VFX & AI : wunderbar
Working with wunderbar and the team was a fantastic experience. After rewiring our brains to understand that we could bring the post-production into the pre-production we were up and away.
We were able to get some plates immensely close to our initial vision and the additional touches of animation really brought the scenes to life.
Our biggest struggle - to find an as yet undiscovered tropical bird - was also swiftly solved by the wunderbar team.
We were able to create a photo-real falcon with plumage matching the brand colours. wunderbar then went on to animate it with actions that would have been extremely difficult in real life, not to mention time draining.
The work speaks for itself, as - to date - no one has questioned the inclusion of virtual production or generation of AI scenes.
Massimo Paradiso
Senior Producer (ITV Creative)
Airalo - Wish we’d packed the internet
For this projected we created AI animated backgrounds that recreated a tropical stormy beach scene. Quality and realism were esential in creating imersive backgrounds that bedded in seamlessly with foreground set builds. And stood up to close inspection on the QB LED volume (24m wide by 4.6m high)
Directed by Hanna Seidel, photographed by Nathan Gallagher, and produced end to end by Park Village. The campaign taps into the chaos of multigenerational family travel over the holidays – and the very real pain of travelling without data. The film & stills with our virtual production partners, Quite Brilliant, incorporating work by our Ai creative team. Recreating multiple “exotic” destinations in a single shoot – from beach resorts to tropical storms, supporting a global suite of AV assets.
Now live across Europe, the USA, Canada, LATAM and APAC, spanning OOH, VoD & social.
Taking the guesswork out of AI.
Built on process,
not pot luck.
Built on process, not pot luck
Contact us
If you have an idea you’d like to explore, a project you want to bring to life, or you’re simply curious about what AI can do, get in touch.
Offices in London & Berlin
+44 7770 886 216
+49 1626 730 027
hello@wunderbar.tv
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