Reimagining
what’s possible in
commercials, film
& photography.

Nice to meet you

AI imagery is everywhere, but true creative value goes far beyond prompts and pixels.

At wunderbar, we see AI as an extraordinary tool, one that reaches its full potential when guided by cinematic expertise, visual storytelling and deep post-production craft.

We don’t just generate images, we craft visuals that serve narrative, mood and purpose. As filmmakers, creative directors and visual artists first, we understand how to use AI in service of real-world production, from concept through to LED wall, from virtual production to final delivery, or as fully realised standalone imagery.

Our strength lies in knowing how to seamlessly integrate AI into the wider creative process, not as a shortcut, but as a powerful extension of it.

We collaborate closely with our clients to explore what’s possible, push ideas further and deliver work that feels both inventive and grounded in craft.

Welcome to wunderbar.

Where artificial becomes extraordinary.

Here’s some of our
recent work

Is there anybody out there? - Young Martyrs

Some projects evolve in ways you never expect...

Young Martyrs – Is There Anybody Out There?

The intial plan was to create a performance piece using Virtual Production – filming the band in a studio with AI-generated environments on an LED stage.

As I started exploring ideas, one image kept coming back to me: a lone astronaut drifting through space.

The more we experimented, the more it became clear that this story wanted to be something different. Rather than mixing live action with AI backgrounds, we decided to fully embrace the process and create the entire film using AI. It opened up a way of telling the story that simply wouldn’t have been possible with a conventional production.

Produced by wunderbar.tv, this film is part of our ongoing exploration into how AI can expand the possibilities of cinematic storytelling.

Credits
Directed by Martin Bennett
AI Collaboration: Hardik Aswani
Original Concept: Tim James Brown
Produced by Quite Brilliant
Edited by Martin Bennett
Colour Grade: Jon Dobson – WASH

Find your weighless moment

Luxury isn’t always about where you go. Sometimes it’s about how a place makes you feel. Find Your Weightless Moment - is a cinematic short film celebrating those rare moments when time slows, the noise fades and you allow yourself to simply be present. Created as exploration of how AI can complement contemporary filmmaking to craft emotionally driven stories for luxury travel brands..

AI concept, image generation and animation by Martin Bennett at wunderbar.

Warburtons - 150 Years in the Baking

Six generations with one shared passion. A bread‑taking story only Morgan Freeman can tell.
With a little AI help from wunderbar

Agency: Joyful & Triumphant
ECD: Billy Faithfull
Creatives: Kim Hutchinson, Joe Fitzgerald, Billy Faithfull
Design: Chris Willis, Alex Talikowski, Darren O’Donoghue
Project Director: Kirsty Ferris

Production Company
Merman – UK – Director, Declan Lowney/Producer Simon Monhemius
Atlanta – The Artery VFX NYC/Producer Deborah Sullivan

DOP
Merman – Catherine Derry
The Artery – Bella Gonzales

Virtual Production: Quite Brilliant
AI: wunderbar – Martin Bennett

Editor: Leo King @ Stitch
Recording Studio & engineer: Jungle

Post Production: Freefolk
VFX: Andy Copping
Grade: Duncan Russell
Producer: Charles Gillet

"Guys, the ad looks superb and I struggle to tell the difference between what was a set and what was AI"

The Birthday Draw - Monsoon

For this projected we created AI animated backgrounds that recreated a British HIghstreet, an airport Terminal, a tropical stormy beach and a beautifully calm and tranquil beach scene. Quality and realism were esential in creating imersive backgrounds that bedded in seamlessly with foreground set builds. And stood up to close inspection on the QB LED volume (24m wide by 4.6m high)

Creative Agency: ITV Creative
ECD: Tom Houser
CD: Mark Potts
CD: Alex Mathieson
Directed by: Ben Tonge
Production Company: ITV
Producer: Massimo Paradiso
Virtual Prod: Quite Brilliant
VFX & AI : wunderbar

The Birthday Draw - Football

For this film we built a range of AI animated settings, moving from a quiet, leafy suburban garden to the energy and scale of a much-loved football stadium. As with the rest of the series, the priority was making sure everything felt believable in camera, with environments that blended seamlessly with the practical sets and stood up to close scrutiny on the QB LED volume.

Creative Agency: ITV Creative
ECD: Tom Houser
CD: Mark Potts
CD: Alex Mathieson
Directed by: Ben Tonge
Production Company: ITV
Producer: Massimo Paradiso
Virtual Prod: Quite Brilliant
VFX & AI : wunderbar

Working with wunderbar and the team was a fantastic experience. After rewiring our brains to understand that we could bring the post-production into the pre-production we were up and away.

We were able to get some plates immensely close to our initial vision and the additional touches of animation really brought the scenes to life.

Our biggest struggle - to find an as yet undiscovered tropical bird - was also swiftly solved by the wunderbar team.

We were able to create a photo-real falcon with plumage matching the brand colours. wunderbar then went on to animate it with actions that would have been extremely difficult in real life, not to mention time draining.

The work speaks for itself, as - to date - no one has questioned the inclusion of virtual production or generation of AI scenes.

Massimo Paradiso

Senior Producer (ITV Creative)

Airalo - Wish we’d packed the internet

For this projected we created AI animated backgrounds that recreated a tropical stormy beach scene. Quality and realism were esential in creating imersive backgrounds that bedded in seamlessly with foreground set builds. And stood up to close inspection on the QB LED volume (24m wide by 4.6m high)

Directed by Hanna Seidel, photographed by Nathan Gallagher, and produced end to end by Park Village. The campaign taps into the chaos of multigenerational family travel over the holidays – and the very real pain of travelling without data. The film & stills with our virtual production partners, Quite Brilliant, incorporating work by our Ai creative team. Recreating multiple “exotic” destinations in a single shoot – from beach resorts to tropical storms, supporting a global suite of AV assets.

Now live across Europe, the USA, Canada, LATAM and APAC, spanning OOH, VoD & social.

Taking the guesswork out of AI.

Built on process,
not pot luck.

Built on process, not pot luck

If you have an idea you’d like to explore, a project you want to bring to life, or you’re simply curious about what AI can do, get in touch.

Offices in London & Berlin
+44 7770 886 216
+49 1626 730 027
hello@wunderbar.tv

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